Welcome to the second episode of "Let's read art business books" series! In this video, I share my review on "How to Start a Business Selling Arts and Crafts Online & Offline" by Elaina Garcia. Come back at a later time for my notes that I took while listening to this audiobook. I read and listen to books with for reduced price as the book was on sale audible: https://www.audible.de/ My rating is based on the following criteria: 5: excellent, outstanding - full of new ideas I haven’t yet heard elsewhere, actionable, practical advice, up-to-date with art marketing and promotion strategies 4: good - many good ideas, some of it I already heard elsewhere, practical straightforward advice on art business is present 3: average - some good ideas but most of it I heard already somewhere, doesn’t say much new, not quite up-to-date, low number of actual followable practical advice 2: below average - only mentioning some good ideas here and there, but doesn’t elaborate, very little business advice, theoretical, difficulty to translate them into actionable steps for the reader 1: poor - lack of good ideas and nothing new, all was said already and many times (relative to the time of writing, too), not at all up-to-date, there are no actionable steps and business advice 00:00 Why did I choose this book? 00:49 My suspicion about the book 01:20 Overly generalized? 01:39 WHAT vs HOW (again) 02:06 Branding and finding your voice 02:17 Startup checklist 02:27 About the details... 03:06 Competitor analysis 03:26 Online vs offline 03:53 Editing and proofreading 04:16 How to be successful 04:40 Pricing 05:10 Vendor at shows and events 05:24 Was it worth it? 06:08 Rating the book