00:00 Introduction 00:05 Financial Ratio Analysis 01:29 Using Financial Ratios: Types of Ratio Comparisons 02:17 Categories of Financial Ratios 03:04 Liquidity Ratios 03:15 Current Ratio, Acid Test Ratio, Quick Ratio 04:53 Activity / Efficiency / Asset Management Ratios 05:01 Account Receivable Turnover, Average Collection Period 07:37 Account Payable Turnover, Average Payment Period 09:30 Inventory Turnover, Inventory Holding Period 11:22 Fixed Assets Turnover, Total Assets Turnover 13:11 Debt / Leverage Ratios 13:33 Debt Ratio 14:22 Debt to Equity Ratio 15:09 Times Interest Earned 15:54 Profitability Ratios 16:02 Gross Profit Margin, Operating Profit Margin 16:35 Net Profit Margin 17:24 Operating Income Return on Investment, Return on Asset (ROA), Return on Investment (ROI) 17:59 Return on Equity (ROE) 18:39 Earnings Per Share (EPS) 19:43 Three Types of Profitability Ratios 20:08 Market Value Ratios 20:35 Price to Earnings, P/E Ratio 21:08 Price to Book, P/B Ratio 22:02 The Limitations of Ratio Analysis #financialratioanalysis #financialratio #finance #liquidityratio #currentratio #acidtestratio #quickratio #accountreceivableturnover #accountpayableturnover #inventoryturnover #inventoryholdingperiod #fixedassetsturnover #totalassetsturnover #debtratio #debttoequityratio #timesinterestearned #profitabilityratio #grossprofitmargin #operatingprofitmargin #netprofitmargin #ROA #ROI #ROE #EPS #PE #PB