Tolerance, the title of the campaign, is a quality that MTV is promoting to its audiences across Europe. MTV European reaches over 100 million homes in Central and Eastern Europe, the Middle East and South Africa. The 90-second "Tolerance" spot was shot on location in Prague, Czech Republic on 16mm film, with the production company Stillking with an impressive portfolio of work that includes Hollywood films like xXx, starring Vin Diesel. Director: Cam Levin Tolerance, the title of the campaign, is a quality that MTV is promoting to its audiences across Europe. MTV European reaches over 100 million homes in Central and Eastern Europe, the Middle East and South Africa. The 90-second "Tolerance" spot was shot on location in Prague, Czech Republic on 16mm film, with the production company Stillking with an impressive portfolio of work that includes Hollywood films like xXx, starring Vin Diesel. Director: Cam Levin Music by: Miro The campaign depicts a variety of people from different walks of life contributing to one piece of music. Each contribution results in a beautiful harmony of different sounds that make up the spot's soundtrack. "Tolerance" appears on the screen at the end, sealing the simple and effective message to viewers. The campaign depicts a variety of people from different walks of life contributing to one piece of music. Each contribution results in a beautiful harmony of different sounds that make up the spot's soundtrack. "Tolerance" appears on the screen at the end, sealing the simple and effective message to viewers.