Get my free guide on how to make viral videos (1M+ followers, 1B+ views): https://viralityblueprint.com Grow 10x faster on social media with Sandcastles (research + ideas + hooks + scriptwriting): https://sandcastles.ai Join my free community for business owners learning content (30K+ members, 60 free tutorials: https://skool.com/wavyworld In this video, I breakdown the full playbook for building a cult-like personal brand. RESOURCES MENTIONED: • WavyWorld (Free invite: https://skool.com/wavyworld) - I built a free community for entrepreneurs & business owners to get better at content together. Currently at 30,000+ members Video Time Stamps: 0:00 Intro 0:45 Defining "cult-like" behavior 6:30 Peak fandom vs category fandom 10:30 The 4 Step Playbook for building a cult-like personal brand 11:11 Content Attribute 1: Direction 13:59 Content Attribute 2: Comprehension 15:37 Content Attribute 3: Effectiveness 17:22 Content Attribute 4: X-Factor (Likeability) 23:13 Summary ------------------------- BEST FREE CONTENT RESOURCES: • WavyWorld (Free invite: https://skool.com/wavyworld) - I built a free community for entrepreneurs & business owners to improve at content. Currently at 31,000+ members, 60+ free trainings • Content Department (https://content.game) - If you want to get an edge & learn about content trends/formulas before everyone else, I share everything here for free SHORT-FORM VIDEO TOOLS & PROGRAMS (IG, TIKTOK, LINKEDIN, YOUTUBE): • Use My Short-Form Content Platform (research + ideas + hooks + scripts + formats) - https://sandcastles.ai • Take my Short-Form Hooks Masterclass (2 hours long, comes with 37 pages of notes and 400+ hook database) - https://lu.ma/sfa-hooks • Hire My Short-Form Video Editors - https://forms.gle/TAYRJkV116Q5xois9 • Join Kallaway's Short-Form Academy (designed to help business owners build a short-form content machine that generates free attention and turns it into leads & sales) - https://shortform.academy LONG-FORM VIDEO TOOLS & PROGRAMS (YOUTUBE) • Hire My Ideas & Packaging Team - https://forms.gle/5SRPsikwE3RR21Ep8 • Hire My Thumbnail Designer - https://forms.gle/GJp2XmUmVM9dxZzYA • Hire My YouTube Video Editors - https://forms.gle/TAYRJkV116Q5xois9 • Use My YouTube AI Scriptwriter Tool (Waitlist) - https://forms.gle/ZYE6zf2RDyJahyDC8 • Join Kallaway's YouTube Academy (Waitlist) (go from zero to crushing on YouTube as a business owner) - https://forms.gle/y4mifxtYas3hL4vj9 ---------- Follow me (1M+: followers) For Content/Marketing Strategy: • Instagram: https://www.instagram.com/kallawaymarketing • Tiktok: https://tiktok.com/@kallawaymarketing • YouTube: https://www.youtube.com/@kallawaymarketing • LinkedIn: https://www.linkedin.com/in/kallawaymarketing • X: https://www.x.com/kanekallaway • Threads: https://www.threads.net/kallaway For Tech & AI: • Instagram: https://instagram.com/kallaway, https://instagram.com/kallawaytech • YouTube: https://youtube.com/@kallaway • Tiktok: https://tiktok.com/@kanekallaway • LinkedIn: https://linkedin.com/in/kanekallaway