So, let's get it! According to one of many sources, there's an epic battle brewing in fashion — not between two brands, but between two siblings: Demna and Guram Gvasalia. Demna and Guram are brothers who founded the luxury brand Vetements. For a long time, Guram was better known as the younger brother of Demna, who was the creative director of Vetements and Balenciaga. In 2019, Demna left Vetements, and in 2021, Guram took the place of creative director. Soon the brothers' paths diverged; they were practically never seen together. It seems that Guram Gvasalia was tired of being on the sidelines and decided to step out of his brother’s shadow. Moreover, an opportune moment turned up at the end of 2022, Demna’s reputation was greatly shaken due to a major scandal with child models holding toys in their hands in BDSM bondage. Guram devoted the lion's share of his profile in the New York Times to the fact that Demna's era is supposedly coming to an end. The Gvasalia brothers did not enter into open confrontation. But after the Balenciaga Fall-Winter 2024 collection was shown at Paris Fashion Week, Guram posted on Instagram a photo of his mother from the Balenciaga show and indicated that he would be glad to see her with his own eyes, but no one invited him to the event. Further more. Guram published a meme in which he compared a red sparkly dress from his Spring-Summer 2024 collection, which he released in June, with a similar outfit at Demna’s show. In the post, he called the Balenciaga dress «a different brand.» It seems that Guram indirectly accused his brother of plagiarism, which attracted a lot of attention on the Internet (maybe this was the goal). Some fashion lovers found Guram's position controversial, because in his own 2023 collection there are models that strongly resemble Demna's works from the collection presented in May 2022 at the Stock Exchange building on Wall Street. Demna Gvasalia himself has not yet commented on his brother’s post. Now the Internet is wondering whether a full-fledged conflict between the Gvasalia brothers will unfold or will subside.