Touring Secrets EXPOSED: What Every Independent Artist Must Know Discover the hidden costs of touring and why even major artists sometimes go home broke in "Touring Secrets EXPOSED: What Every Independent Artist Must Know." We sit down with renowned tour professional and Ternwheel founder Ashanti Abdullah to reveal the critical mistakes artists make, the new tools transforming the live music business, and how thinking like a CEO is key to thriving in today's industry. Whether you're a tour manager, independent artist, or music business professional, this episode offers must-hear insights for anyone serious about success on the road! 🚐💰 #MusicTouring #Ternwheel #MusicBusiness Our mission here at MUBUTV is to help independent artists and music business professionals of the future to educate, empower and engage their music career. Here are the ways to work with us here at MUBUTV: ⚡️Insiders! Secure Your Spot! Get expert music career coaching with Ritch & Eric. Book your 15-min discovery call now: Grab a spot! 👉 https://book.mubutv.com ⚡Insiders! Get Your FREE Music Supervisor Guide! Unlock pro tips and learn how to pitch Music Supervisors the right way. Don’t miss out! Download link below: 👉 https://link.mubutv.com/MSFreeGuide Books mentioned & suggested: 📒 The Autobiography of Malcolm X - https://amzn.to/48DnSDu 📒 All You Need To Know About the Music Business 11th Edition - https://amzn.to/3sdgrja 🎧 Get Audible Free - Your favorite titles anywhere you go. Enjoy a free trial on us! - https://amzn.to/3RB2nu4 Recommended Audio Software ⚡Castmagic - 10x Audio Content & Supercharge Your Media With AI https://link.mubutv.com/castmagic Connect with MUBUTV, Ritch Esra & Eric Knight on Social Media: MUBUTV Socials ➡︎YouTube: @MUBUTV ➡︎Linktree: https://linktr.ee/MUBUTV Eric Knight Socials ➡︎YouTube: @EricKnightOnline ➡︎Linke: https://linke.to/ericknight Ritch Esra Socials ➡︎Linktree: https://linktr.ee/ritchesra For Advertising or Business inquiries, please go to: https://www.mubutv.com/contact/support QUESTION? — Have a question about this podcast, your music career, pursuing a career in the music industry, or anything else? Post in the comments section of this podcast! Subscribe to our YouTube channel and get more great content on the Music Industry: https://link.mubutv.com/YTsubscribe ⏰ TIMECODES ⏰ 0:00 Intro 4:51 What was the breaking point or inspiration that led you to create Ternwheel? 8:28 Touring is seen as profitable, yet many artists struggle. What are the hidden inefficiencies most don’t see? 10:53 Ternwheel is described as the world's first profitability platform for live touring—what does that mean and how does it differ from traditional tools? 12:57 What elements are essential to creating a new standard for touring? 13:45 Can you discuss touring advancements and efficiencies you’ve personally witnessed over your career? 15:35 How does Ternwheel streamline communication between artists, managers, agents, and production teams? 16:59 Have you heard from artists or tour managers about how Ternwheel has directly improved their bottom line? 20:47 What are the most common small mistakes on tour that lead to big losses, and how does Ternwheel prevent them? 22:14 Can Ternwheel share case studies or best practices from previous clients with new users? 25:24 What does making touring more accessible and equitable look like for mid-tier or indie artists? 27:12 What does success look like five years from now for both Ternwheel and for touring culture as a whole? 28:25 Any books or films that have inspired you professionally and you’d recommend? 29:45 What do you feel holds artists back from success in their careers? 31:10 What is your advice for artists building a career in today’s changing marketplace? 31:36 How can people reach you? 🎵 Music provided by Disciples of Babylon. Check them out here ➡️ https://spoti.fi/3kSY0wR To learn more about this episode visit: https://www.mubutv.com/ashanti-abdullah-ternwheel Podcast Credits Produced by: Ritch Esra & Eric Knight Editor: Eric Knight Shownotes & Transcriptions: Jermaine Shepherd DISCLOSURE: Some of the links on this page are affiliate links, meaning, at no additional cost to you, we may earn a commission if you click through and make a purchase and/or subscribe. Copyright © 2025 MUBUTV™ Media. All Rights Reserved Ashanti Abdullah shares vital music industry tips for artists on this MUBUTV Insider Podcast episode, drawing from his extensive touring experience. He highlights key considerations for artist revenue streams and how to navigate music industry contracts effectively. Learn about various artist income opportunities and avoid common pitfalls in music marketing.