Visit http://www.jillkonrath.com for more free sales resources. LinkedIn updates help you showcase your expertise and stay in front of your customers. BONUS: Get the FREE ebook Cracking the LinkedIn Sales Code at http://bit.ly/LinkedIn-sales-code. TRANSCRIPT How often do you use LinkedIn updates? Most people I ask say seldom or even never. And the reason they don't is because they don't have a clue why it matters. Here's the deal. Every time you issue a LinkedIn update, everyone you're connected to can see it in on their LinkedIn home page. It's a way to stay in front of your prospects and customers. But you have to be smart about it and focus on what matters to them. Seriously. Don't pitch your products, sell your services or use any form of hyperbole. The best thing you can do is to share helpful information. If you read an interesting article, mention it and provide a link so others can read it. In fact, you should always be on the lookout for content you can share with others. For example, you can let people know about upcoming events and webinars. You can also leverage LinkedIn updates to pique curiosity. For example, you might write: Check out how XYZ company cut their time to market by 14% -- and then link to a case study on your website.