As the global population ages, older individuals are becoming influential voices on social media, reshaping perceptions of aging. In this talk Rinlapas Ketverapong introduces 'Granfluencers'—senior content creators on platforms like Instagram, Facebook, YouTube, and TikTok. With their vibrant personalities and positive presentations, these influencers are attracting followers and using social media to challenge stereotypes about old age. Discover how Granfluencers are changing the narrative and empowering their generation online Rinlapas Ketverapong (Pinn) is a lecturer in the Communication Arts Department at Chiang Mai Rajabhat University in Thailand and a PhD scholar at Bournemouth University. Her research focuses on the communication strategies of Granfluencers in Thailand.