𝗕𝗮𝘁𝗰𝗵-𝟏𝟬: 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀: 𝐁𝐞𝐠𝐢𝐧𝐧𝐞𝐫 𝐭𝐨 𝐄𝐱𝐩𝐞𝐫𝐭 #GoogleAds #Live #Course Skilluper-এর ট্রেনিং নিয়ে ইতিমধ্যে ১৫০০+ মানুষ লোকাল মার্কেটে পাশাপাশি ফ্রিল্যান্সিং মার্কেটপ্লেসে কাজ করে বৈদেশিক মুদ্রা দেশে এনে দেশের জিডিপিতে কান্ট্রিবিউট করতেছে । কোর্সে এডমিশন নেয়ার আগে Skilluper-এর 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 𝐂𝐡𝐚𝐧𝐧𝐞𝐥 এবং 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐆𝐫𝐨𝐮𝐩-এ জয়েন করে কোর্স কোয়ালিটি যাচাই করে নিন : 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 𝐂𝐡𝐚𝐧𝐧𝐞𝐥: https://www.youtube.com/shamiminfotube 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐆𝐫𝐨𝐮𝐩: https://www.facebook.com/groups/skilluper ➡ দেখে নিতে পারেন 𝐒𝐭𝐮𝐝𝐞𝐧𝐭𝐬❜ 𝐅𝐞𝐞𝐝𝐛𝐚𝐜𝐤: https://skilluper.com/students-feedback ✅ রেজিস্ট্রেশন ফি: ৩৫০০ টাকা ✅ সময়: রাত ৯.৩০ মি: - ১১.৩০ মি: (প্রতি রবি ও বুধবার) ✅ ক্লাস শুরু: বুধবার, ২৯ ডিসেম্বর ২০২১ ✅ কোর্স ডিউরেশন: ৩০ ঘন্টা (২-মাস-ব্যাপি) ➡ রেজিস্ট্রেশন করুন এখনই: https://docs.google.com/forms/d/e/1FAIpQLSfIlx-j3eTOsMupjuuG-57rNRlOVeEPcySObTy5vZuVDliZXg/viewform ➡ আপনার সিটটি কনফার্ম করতে বিকাশ করুন: 01866091439 (bKash Personal) ☑ 𝐂𝐨𝐮𝐫𝐬𝐞 𝐎𝐮𝐭𝐥𝐢𝐧𝐞 𝐌𝐨𝐝𝐮𝐥𝐞-𝟏: 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 ➡ Overview of Google Ads ➡ Creating a Google Ads Account ➡ Google Ads Account Access & Security ➡ Configure and Manage Account Alerts, Announcements & Notifications ➡ Billing & Payment methods 𝐌𝐨𝐝𝐮𝐥𝐞-2: 𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 & 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐓𝐲𝐩𝐞𝐬 ➡ Breaking down the difference between search(PPC), display & remarketing campaign ➡ Plan a Google Ads Campaign (Standard, Smart & Performance Max Campaign) ➡ Create Campaigns & Configure Campaign Settings ➡ Create and Configure Ad Groups, Ads & Keywords ➡ Managing Bidding & Budgets 𝐌𝐨𝐝𝐮𝐥𝐞-𝟑: 𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬, 𝐀𝐝 𝐆𝐫𝐨𝐮𝐩𝐬 & 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 ➡ Research Keywords with the Google Keyword Planner ➡ Research Keywords by WMS Everywhere ➡ Configure Ad Groups & Keywords ➡ Comparing the different keywords match types: Broad, Phrase, Exact Match Modifier ➡ Explore & understand negative keywords ➡ Configuring Language & Location Targeting ➡ Device specific targeting - Mobile, Tablet & Desktop 𝐌𝐨𝐝𝐮𝐥𝐞-𝟒: 𝐀𝐝𝐬 & 𝐄𝐱𝐭𝐞𝐧𝐬𝐢𝐨𝐧𝐬 ➡ Writing effective ad copy ➡ Learn basic use of Ad extensions ➡ Review Google Ad Policies ➡ Create Ads with Extensions that Provide Information ➡ Create Ads with Automated Extensions 𝐌𝐨𝐝𝐮𝐥𝐞-𝟓: 𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐚 𝐃𝐢𝐬𝐩𝐥𝐚𝐲 𝐍𝐞𝐭𝐰𝐨𝐫𝐤 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 & 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 ➡ Plan & Create a Display Network Campaign ➡ Standard Display Campaign, Smart Display Campaign & Gmail Campaign ➡ Target by Audience (Automated & Manual)-Keywords, Topic & Demographics ➡ Target Campaigns by Device Type ➡ Create a Responsive Ad ➡ Placement Ads Targeting on Website, Mobile Apps & YouTube ➡ Affinity & In-market audience targeting ➡ Custom audience targeting ➡ Learning how to use dynamic display ads 𝐌𝐨𝐝𝐮𝐥𝐞-𝟔: 𝐕𝐢𝐝𝐞𝐨 𝐀𝐝𝐬 𝐨𝐧 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 & 𝐀𝐜𝐫𝐨𝐬𝐬 𝐭𝐡𝐞 𝐖𝐞𝐛 ➡ Understanding Video/YouTube Ads ➡ Skippable in-stream ads ➡ Bumper ads ➡ Non-skippable in-stream ➡ Outstream ads ➡ Ad sequence with skippable in-stream ads, non-skippable in-stream ads, bumper ads 𝐌𝐨𝐝𝐮𝐥𝐞-𝟕: 𝐑𝐞𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 ➡ Understanding Google Tag Manager ➡ Setting up Remarketing code using Google Tag Manager ➡ Developing Google Ads Remarketing audiences with Google Analytics ➡ How to build an effective Display Remarketing campaign ➡ Display & Dynamic remarketing best practice 𝐌𝐨𝐝𝐮𝐥𝐞-𝟖: 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐢𝐧𝐠 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 ➡ Optimize Landing Pages for Quality Score ➡ Optimize Bidding Performance ➡ Optimize Budgets ➡ Automate Google Ads Campaign Using Rules ➡ Optimize Campaign Configuration for Conversions 𝐌𝐨𝐝𝐮𝐥𝐞-𝟗: 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐢𝐧𝐠 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐬 ➡ Optimize Ad Delivery ➡ Create Google Dynamic Ads (Dynamic Search & Display Ads) ➡ Implement Keyword Insertion ➡ Implement Campaign Drafts & Experiments 𝐌𝐨𝐝𝐮𝐥𝐞-𝟏𝟎: 𝐒𝐞𝐭𝐭𝐢𝐧𝐠 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠, 𝐀𝐧𝐚𝐥𝐲𝐳𝐢𝐧𝐠 & 𝐌𝐞𝐚𝐬𝐮𝐫𝐞 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 ➡ Setting up Conversion Tracking with Tag Manager ➡ Understanding Google Analytics ➡ Link Google Ads to Google Analytics ➡ Measure Google Ads Campaign Success(ROI) ➡ Analyze Campaign Performance & Optimize Ads ➡ Track Conversions ➡ Create Reports in Google Ads 𝐌𝐨𝐝𝐮𝐥𝐞-𝟏𝟏: 𝐄𝐚𝐫𝐧𝐢𝐧𝐠 𝐒𝐜𝐨𝐩𝐞𝐬 𝐖𝐢𝐭𝐡 𝐘𝐨𝐮𝐫 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐒𝐤𝐢𝐥𝐥𝐬 ➡ How Can You Earn as a Google Ads Expert ➡ Discussing different marketplace for work opportunities ➡ How to create Fiverr Account & GIG for selling Google Ads