How to Grow a Softer Thicker Beard | Daily Routine: While your beard is slightly damp, put a few drops of Beard Growth Oil in the palm of your hand and rub your hands together. Then massage it into your beard, down to the skin underneath. Next, scoop a dime-sized amount of Grooming Pomade and warm it up in your hands (until it is clear). Apply it your beard and style everything into place with a comb or brush. PRO TIP: Brush your beard from your cheek line down, for at least 10 to 20 seconds after applying your beard growth oil. This helps spread the oil evenly, while smoothing and aligning your hair strands. Brushing also stimulates blood circulation, making it easier for you to grow a thicker, healthier, and more attractive beard.