As a new liquor store, you have to get creative and find engaging ways to market your small business. We're here to help! Give these marketing ideas a try, and let us know what worked for you in the comments. Learn more about package store point of sale software: https://www.posnation.com/liquor-pos-software Schedule a live demo of POS Nation for Liquor: https://www.posnation.com/schedule-demo Watch the full 'Opening a Liquor Store' series now: https://youtube.com/playlist?list=PLS_2JONiKe-GwYcrSntQ6J3-CeatXlHOd TRANSCRIPT: Are you thinking about opening a liquor store? Committing to the right strategies and processes is the best way to build a successful and profitable business. In this video — we’ll cover how to market your liquor store. Liquor store promotions are a great way to attract new business — which is a must when you’re the new kid on the block. Lucky for you — we’ve got four great marketing promotion ideas that you can snag! The first idea involves the ever-so-popular freebie. If you sell liquor — free cocktail samples can raise profits by nearly 15 percent. They can get a bit tricky — especially when you consider local and state regulations regarding the distribution of free alcoholic beverages. For this reason — we recommend keeping any sampling in-store. If you want to send customers home with samples – give away mixers or other alcohol-free ingredients from the cocktail. This way — your visitors are responsible for purchasing liquor and building the cocktail they tried on their own time. Next up — try hosting a wine pairing night! During these special events — you might consider partnering with a local bakery or dairy. With a little preparation — you can find a community partner that pairs perfectly with your selection of wines. And the best part is that all parties benefit! It’s a great way to highlight other small businesses in your area — and you’ll have a much easier time selling bottles when food is involved. Another great idea is to host a mixology session. You can team up with local bartenders — which helps them promote their cocktail bar or restaurant. Having a professional on-site to mix up tasty drinks is a great way to draw attendees in — and customers can purchase all of the ingredients in their new favorite cocktail at your store. Finally — free swag is a common and effective way to market your liquor store. We recommend printing a few t-shirts — hats — shot glasses — or any other fun products that are in your budget. Gear with your business logo and web address is a great way to show customers you care — and score free advertising. These are some great promotional ideas to help you get started — but the opportunities are endless when it comes to marketing your liquor store. Let us know in the comments if you tried any of these promotions! And if you have any questions about the role a POS system plays in your business — contact sales@posnation.com. Thanks for watching!