Donald Trump put on a rally in New York City’s Madison Square Garden on Sunday to kick off the final full week of campaigning for president, complete with celebrity guests and a new economic proposal. But repeated insults and at times racist and misogynistic remarks from guest speakers threatened to grab the most attention. The first speaker at the former president’s Madison Square Garden rally, roast comedian and podcast host Tony Hinchcliffe, set the tone with a disparaging jokes about Latinos, a quip about Puerto Rico being “a floating island of garbage,” and a joke that Kansas City Chiefs tight end Travis Kelce “might be the next O.J. Simpson,” referring to the football star who was accused and later acquitted of murdering his ex-wife. Other speakers included Elon Musk, Hulk Hogan, Tucker Carlson and Melania Trump. The final weeks of a campaign are often when candidates put forth a unifying message to gather as many voters as possible. Trump’s Madison Square Garden rally was instead marked by swear words, racist jokes about Latinos, and misogynistic remarks. The focus could help Trump grab headlines and mobilize some existing supporters, though it's unlikely to bring in new voters who are already turned off by some of the Republican presidential candidate’s rhetoric.