Get the rest of the course here ➡️ https://www.udemy.com/course/become-a-certified-digital-marketer-in-2023/?referralCode=AAADF8E85EEEBD44F1AE If you want to be a digital marketer or run your ads on other platforms as well, you MUST get this course. This course is the most comprehensive digital marketing course in the market. The course is thought by a professional digital marketer who have worked in top agencies in the world. The course is not given you from a dropshipper kid. The course gives you the full strategies agencies use to run ads for million dollar businesses. With this course, you will get 1 month full of email support where you can ask your questions to Jim over email, whenever you want. VIDEO CHAPTERS 0:00 Facebook Ads Metrics & Lingo 19:26 Campaign Setup 53:39 Facebook Ads Creatives 1:47:21 Facebook Pixel 2:01:29 B2B Campaign Setup 2:50:57 B2C Campaign Setup 3:18:46 Lookalike Audiences 3:41:09 Auditting an Ad Account How to be good at Facebook Ads? When creating a paid Facebook ad campaign, there are a lot of boxes to be ticked. Are you targeting the right audience? Are you running the ads with the right budget? How many adsets you should have? How many campaigns should be running at the same time? Campaign budget optimization or adset budget optimization? With more than 2.6 billion people using Facebook every month, and nearly 1.7 billion users every day. That's why you definitely need to learn how to create facebook ads. Facebook's Ad Manager is an awesome dashboard that enables users to deep dive to an overview of all their campaigns. First, the dashboard shows an estimate of how much you're spending each day which is the easy section to grasp. The dashboard is organized by columns, which makes it easy to filter through your ads so you can set up a custom view of your results. Key numbers like reach, frequency, click, conversions, purch and cost are readily available, making reporting on performance a no brainer. Facebook's Ads Manager, like many social media advertising networks, is designed with your campaign objective in mind. Before getting started, Ads Manager will prompt you to choose an objective for your campaign: In order to use the Facebook Ads Manager, you'll need a Facebook Business Page (learn how to set one up here). This is because you can't run ads through personal profiles 😯 Then, follow these steps: Go to https://www.facebook.com/business/tools/ads-manager. Click the button that says "Go to Ads Manager." Confirm your information. Set up your payment. Save changes. Once you are all set up, the Ads Manager becomes the main dashboard for your Facebook ads. Moving on, once you are into the Ads Manager, you'll see a performance dashboard where all of your campaigns, ad sets, and ads will be listed including the results. However, please make sure you are selecting the right time period on the top right corner. Unless you've already created an ad for your Facebook page, this section will be empty. To create a new campaign, ad set, or ad through the Facebook Ad Manager, tab over to the type of ad you want to create and click the "Create" button. Make sure you are at the right level. If you are the campaign level, you will be creating a "campaign" if you just click the "create" button. If you want to create an "ad" you need to be at the ad level. To help you narrow your focus, Facebook's targeting is supplemented by an audience definition section. This tool is located on the right hand side of the screen, however, these numbers are not always accurate. The next step is to set up your target audience and you can do this for each ad set that belongs to the same campaign. If you're contemplating between choosing a specific audience over a broad one, consider your objective. It depends if you want brand awareness or conversions or traffic or leads. However, after the IOS 14 updates, you always want to keep it a broad. The min should be 250k. When you get to the ad section, you can create single images, carousels, videos and collections. I suggest trying every one of them to get as much data as possible. So you can see which one is working and which one is not. Remember, testing is KEY! Also check out Jim's free copywriting course here: https://jimsdigitalmarketing.com/course/copywriting-secrets/ #facebookads #digitalmarketing #facebookadsforbeginners