Thanks to Storyblocks for sponsoring this video! Download unlimited stock media at one set price with Storyblocks: https://www.storyblocks.com/katie 🎬 So, my YouTube strategy needs a refresh. Now that’s we’re half way through the year, let’s sit down together and talk about how I plan to change up my approach to YouTube to keep growing my channel this year. ✨ Join the Creator Club! Https://www.kscreatorclub.com Work with my team! 👉🏻 https://www.creatorlymedia.com 🚐 Watch my van life / travel channel https://www.youtube.com/@KatieandDan 📕 TABLE OF CONTENTS 📕 00:00 THIS is the key to a successful YouTube video 0:50 it’s time for a refresh 01:25 it can be intimidating to make a change… 01:48 some things you might not know about me 2:40 the two things I want to improve in my YouTube strategy 03:33 the balance of familiarity and novelty 04:10 the danger of OVER editing 05:21 do THIS to inject some personality into your videos 05:52 TLDR; here’s what I’m trying to do on YouTube 06:25 let’s film a sponsored Reel together! 07:38 a very ~gourmet~ lunch break 08:03 MORE EFFORT - how I’m gonna do it 08:38 the 3 mindset shifts I’m making to put more effort in 10:37 I can adjust my content production schedule 11:10 a quick meeting break & EXCITING NEWS! 12:13 good content needs breathing room 13:14 my new YouTube content creation workflow 15:55 I really focus on the VISUALS 17:02 MORE PERSONALITY - how to make your audience like you 17:50 community building, viewer retention, and FUN lol 18:21 sneak some personality into a tight edit 19:32 let’s plan my next week together! 21:24 this is a strategic approach, but also a fun approach 22:05 don’t let strategy take the joy out of YouTube ♥️ Wanna work with me? Check out my creative agency https://www.creatorlymedia.com Follow us on Instagram for social media strategy tips daily! ➡️ https://www.instagram.com/creatorlymedia 🔗 Links *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission, at no extra charge to you. Thanks for supporting the channel! 🎧 Background Music: https://share.epidemicsound.com/6x4f73 💻 how I edit my videos: https://geni.us/davinciresolveGGlink 📹 the gear I use to make my videos: main camera: https://geni.us/kszve1 lens: https://geni.us/ks1625 lav mics: https://geni.us/ksdji2 mini mics: https://geni.us/djimicmini tripod: https://geni.us/ksulanzi ✨ Get my free gear guide with all the links (and alternative options!) https://katiesteckly.com/gear 👋🏻 About Me Hey, I'm Katie! I make videos about social media strategy and content creation. In addition to being a YouTuber, I’m also the founder of a small video editing agency called Creatorly Media! We edit videos for YouTubers and video podcasters. If you want our help or just want to learn more, check out https://www.creatorlymedia.com. Outside of my work, I love to travel (I live part-time in a self-converted camper van!) and I have a hobby YouTube channel that documents it! https://www.youtube.com/@KatieandDan