Value is the core of any business, and it directs all future decisions, innovations, and customers that get targeted. Even if we’ve thought about the big picture, if we can’t explain how an idea makes someone’s life better, then why should anyone pay attention? In this episode of Entrepreneurship, Anna helps us ask the questions: "What value do I deliver?" and "Who are my customers?" *** Sources: Value Proposition Canvas: https://www.strategyzer.com/canvas/value-proposition-canvas https://blog.hubspot.com/marketing/write-value-proposition https://www.wordstream.com/blog/ws/2016/04/27/value-proposition-examples https://www.huffingtonpost.ca/2012/03/28/picnic-pants_n_1386436.html https://www.entrepreneur.com/article/297708 https://www.tonyrobbins.com/career-business/what-disruption-really-means/ https://hbr.org/2016/09/know-your-customers-jobs-to-be-done https://vimeo.com/126563324 https://www.cbsnews.com/news/products-no-one-wants-to-buy/ https://qz.com/1107632/stitch-fix-ipo-the-clothes-box-company-is-going-public/ https://www.usatoday.com/story/money/2018/07/11/50-worst-product-flops-of-all-time/36734837/ *** Crash Course is on Patreon! You can support us directly by signing up at http://www.patreon.com/crashcourse Thanks to the following patrons for their generous monthly contributions that help keep Crash Course free for everyone forever: Eric Prestemon, Sam Buck, Mark Brouwer, Timothy J Kwist, Brian Thomas Gossett, Haxiang N/A Liu, Jonathan Zbikowski, Siobhan Sabino, Zach Van Stanley, Bob Doye, Jennifer Killen, Nathan Catchings, Brandon Westmoreland, dorsey, Indika Siriwardena, Kenneth F Penttinen, Trevin Beattie, Erika & Alexa Saur, Justin Zingsheim, Jessica Wode, Tom Trval, Jason Saslow, Nathan Taylor, Khaled El Shalakany, SR Foxley, Sam Ferguson, Yasenia Cruz, Eric Koslow, Caleb Weeks, Tim Curwick, David Noe, Shawn Arnold, William McGraw, Andrei Krishkevich, Rachel Bright, Jirat, Ian Dundore -- Want to find Crash Course elsewhere on the internet? Facebook - http://www.facebook.com/YouTubeCrashCourse Twitter - http://www.twitter.com/TheCrashCourse Tumblr - http://thecrashcourse.tumblr.com Support Crash Course on Patreon: http://patreon.com/crashcourse CC Kids: http://www.youtube.com/crashcoursekids