It's happening again... Ryzen 7000 Price Leaks and "Anchoring" ⇨ Sponsor: Bequiet! FX Series | info: https://bit.ly/PHBQFX1 | Pure Base 500: https://bit.ly/3c0fq6z Pure Loop 2 FX: https://bit.ly/3SZyxhK | Pure Rock 2 FX Black: https://bit.ly/3PBnF6x ► TIMESTAMPS 0:00 Intro: Anchoring - What it is, what it does 1:55 Ryzen 7000 Series Leaked Pricing 6:31 How are prices “leaked”? 8:39 A Brief History of Pre-launch Price “Leak” Shenanigans 9:36 The Case for Higher Prices 11:23 The Case for Less-High Prices 13:24 Wait for it - Launch Event Scheduled for Aug 29 14:37 Summary/Conclusion ► LINKS / REFERENCES Anchoring: What it is, what it does: https://www.edology.com/blog/marketing/4-lessons-from-behavioural-science/ Ryzen CPU Early Price Leaks: “Big Hike Over Ryzen 5000” https://www.tomshardware.com/news/ryzen-7000-retailer-pricing-shows-fair-premium-over-ryzen-5000 https://www.kitguru.net/components/cpu/joao-silva/amd-ryzen-7000-cpus-and-x670-motherboards-appear-in-retail-listings/ https://www.pcgamer.com/ryzen-7000-pricing-leaks/ AM5 Motherboards are looking expensive too... https://wccftech.com/msi-mpg-x670e-carbon-wifi-motherboard-listed-online-for-over-550-euros-pro-x670-p-wifi-for-over-350-euros/ Newegg listed RTX 3090s pre-launch for $5000+ https://www.tomshardware.com/news/newegg-mistakenly-lists-pricing-for-custom-geforce-rtx-3090-gpus History of Pre-launch Price “Leak” Shenanigans https://arstechnica.com/gaming/2019/07/amd-says-nvidia-fell-for-its-pricing-trap/ https://twitter.com/sherkelman/status/1146827961162711045?s=19 https://www.anandtech.com/show/14616/amd-adjusts-launch-price-of-radeon-rx-5700-series-50-for-anniversary-xt-20-for-regular AMD 5000-series pricing was higher than previous Ryzen series CPUs https://www.techradar.com/news/amd-ryzen-5000 GPU prices still dropping https://wccftech.com/nvidia-amd-gpu-prices-expected-to-fall-further-by-end-of-august-green-team-to-issue-aggressive-cuts-to-clear-inventory/ Wait for it… AMD’s Ryzen 7000 Launch Event Scheduled for Aug 29 https://www.anandtech.com/show/17534/amd-sets-ryzen-7000-reveal-livestream-for-august-29th Launch Date / For Sale Date Rumor: Sept 27 (not Sept 15) https://wccftech.com/amd-moves-ryzen-7000-zen-4-cpu-launch-to-27th-september-same-day-as-intels-13th-gen-raptor-lake-unveil/ Please note that links above may be affiliate links -- clicking them earns me a small commission if you make a purchase and helps support my YouTube channel. Thank you! ▷ MY STORE - shirts, mugs, pint glasses & hoodies http://paulshardware.net ▷ SOCIAL Twitter: @paulhardware http://www.twitter.com/paulhardware Facebook: https://www.facebook.com/pages/Pauls-Hardware/195425877329550 Instagram: http://instagram.com/paulhardware :::Send Me Stuff::: Paul's Hardware P.O. Box 4325 Diamond Bar, CA 91765 ► Edited by Joe Aguilar - ShaostylePostProductions https://twitter.com/joe_editing Audio file(s) provided by Epidemic Sound http://www.epidemicsound.com/