B2B sales has changed dramatically in the last few years. Today’s buyers are more informed, more selective, and expect a personalized, consultative experience — which means high-volume cold calling and “spray and pray” emails aren’t enough anymore. In this video, we break down what B2B sales really is, what makes it different from B2C, and the step-by-step process top-performing teams use to build a modern sales engine. We also cover the strategies that are working right now, the most common challenges sales teams face, and the biggest mistakes reps make when trying to close enterprise deals. In this video, you’ll learn: - What B2B sales means (and how it differs from B2C) -Why B2B sales is harder today (longer cycles, more stakeholders, higher deal sizes) -The step-by-step B2B sales process (ICP → prospecting → qualification → outreach → discovery → demo → negotiation → close → expansion) -Strategies winning right now (account-based selling, intent data, AI personalization, multi-channel prospecting) -The biggest challenges teams face (stakeholders, timing, data hygiene, alignment) -How modern GTM intelligence platforms support smarter selling If you’re building a B2B sales motion in 2025, this video will help you modernize your approach and improve consistency across pipeline creation, deal execution, and expansion. ************ SUBSCRIBE TO OUR CHANNEL https://www.youtube.com/@ZoomInformation ZoomInfo Social: LinkedIn: https://www.linkedin.com/company/zoominfo Instagram: https://www.instagram.com/zoominfo/ TikTok: https://www.tiktok.com/@zoominfo X: https://twitter.com/zoominfo Facebook: https://www.facebook.com/ZoomInformation/ About ZoomInfo: ZoomInfo (Nasdaq: GTM) is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller.