One challenge John Mackey, co-founder of Whole Foods Market, faced in his early days of business was pressure to unionize. Mackey's employees didn't want to join the union and he stood by their decision, even facing 18 months of union picking and local government pressure. If you run a business, large or small, you'll enjoy this talk on what it takes to run a company and the power of conscious capitalism. Comment "CAPITALISM" and we'll send you a link to watch now.