💡Connect with Shay Wheat: https://graceandeaseproductions.com/ Would you make a great guest on Creating Powerful Impact, or do you know someone who would be? https://graceandeaseproductions.com/podcast/guest-booking/ Connect with Karen: https://karenyankovich.com/ Discover Your Marketing Success Style! https://karenyankovich.com/quiz/ Ready to attract high-value clients, boost your visibility, and get featured in the media — all without burning out? In this episode of Creating Powerful Impact, I sit down with PR and LinkedIn expert Karen Yankovic to uncover the #1 relationship-building strategy that turns your expertise into credibility and cash flow. If you’re a coach, consultant, or expert looking to scale your business with authority marketing, this conversation will change how you use LinkedIn. We’re not talking about generic content posts — we’re talking about intentional, high-converting relationship marketing that gets you featured in podcasts, articles, and top media outlets. 🔑 What you’ll learn in this episode: 💡The exact LinkedIn strategy that builds instant trust with potential clients 💡How to use PR to elevate your personal brand and attract better opportunities 💡Why deeper relationships matter more than more followers 💡Easy steps to connect with journalists, podcast hosts, and decision-makers 💡How to flip the funnel and position your offer for higher-value contracts ✨ BONUS: Karen shares her free LinkedIn Marketing Style Quiz to help you show up more authentically and get real results. 👇 Start building relationships that build your business — listen now! ➡️ Tune in now and learn how focusing on relationships can transform your credibility, grow your network, and increase your income! Key Moments: ⏱️2:01 - 4:25 | Why Women Need to Build Wealth and How PR Can Help ⏱️ 4:26 - 7:15 | The Power of PR: Building Credibility Through Media Features ⏱️ 7:16 - 10:10 | How LinkedIn Helps You Build Strategic Relationships ⏱️ 10:11 - 13:30 | The #1 LinkedIn Strategy: Connecting with Journalists and Podcast Hosts ⏱️ 13:31 - 16:40 | Real-Life Success Story: How One Realtor Landed a Feature on NBC News ⏱️ 16:41 - 19:20 | The Secret to Meaningful Outreach Without Feeling Spammy ⏱️ 19:21 - 22:15 | Leveraging Your Existing Network: Finding Hidden Opportunities ⏱️ 22:16 - 24:30 | The Power of Asking for Bigger Opportunities (Flipping the Funnel) The CEO of UpLevel Media and Host of The Good Girls Get Rich Podcast, Karen offers results-oriented and expert conversational marketing strategies that position clients to bring in instant results. Her background includes over twenty years in the field of information technology, marketing, and customer relationships, making social media her ideal niche.