#shorts So this is how you make money in stocks no matter what the market is doing. So if you learn how to sell options on blue chip stocks or ETF's that you really want to own for the long term. First of all, that's much better than buying the stocks outright because you can agree to buy a stock or ETF's You want to own for the long term and you can get pay dividend, you can get paid premium as a cash flow, and you can enjoy that appreciation as well.