Tired of hearing how great someone’s LinkedIn Ads strategy for B2B SaaS is… without ever seeing the actual campaigns? Same. That’s why I’m opening up our real ad account. In this first episode of Inside an Ad Account, I walk through the exact LinkedIn Ads campaigns we used to go from 0 to 200 B2B SaaS customers at Fibbler. You’ll see: • How we structured the campaigns • What targeting and creatives we used • The KPIs that actually mattered • Why some ads were shut off after just a few days No fluff. No theory. Just the real campaigns that drove growth for Fibbler. ——— Subscribe for monthly deep dives into real ad accounts and interviews with some of the brightest LinkedIn Ads masterminds. Learn more about Fibbler at fibbler.co. #linkedinads #b2bmarketing #linkedinadsstrategy 0:00 Intro 0:40 Account structure 1:05 Cold structure 2:05 Image Ads 3:08 Cold targeting 5:20 Thought Leader Ads 7:40 Retargeting structure 8:06 Conversation Ads 9:16 Thought Leader Ads #2 10:30 Success metrics 11:07 Retargeting targeting 12:40 Influenced Attribution 13:06 Outro