If no one knows about a product, it can’t be successful. Enter: marketing. Marketing gets the right people to know, like and trust your product. When done effectively, it encourages those people to invest in what you’re selling. At its least strategic, marketing fails to send the right message to the right people at the right time. It works the same in your career. When the right people know, like and trust you, more professional opportunities will come your way. Your job application will leave a stronger first impression with recruiters and hiring managers, ensuring that you’ll score an interview. Your current manager will consider you for important projects and promotions. Your colleagues will be more receptive to you. People might even reach out to you about job opportunities when you’re not looking for them. Read the full story on Forbes: https://www.forbes.com/sites/sarahdoody/2022/12/12/why-marketing-yourself-as-a-product-is-a-must/?sh=69e34f644a67 Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1 Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more: https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.