Protect yourself from future negative equity, know the value of the car you are purchasing. Many people focus on the wrong thing when negotiating car deals. 00:00 - People don't want to haggle 00:28 - Used Car Invoice Value? 01:02 - Example 1 Nissan Pathfinder 01:57 - Example 2 Nissan Altima 03:50 - Take Control of Deal 04:25 - Negative Equity 05:06 - Give Absurd Offer 05:48 - Dealership Fees To Attack 07:30 - For the "No Haggle" folks 09:12 - Toyota 4runner crazy demand