Strategy is about positioning and timing. On Positioning: Most business owners and founders don't think through their positioning. They lie fallow as the market changes & default to competing on price. Price is not a sustainable strategic advantage. Cost leadership is a better route. Share your experiences of how you lowered the price and it backfired. #shorts #business #strategy #sandwich #pricingstrategy #vusithembekwayo #vusi #vt #schoolofscale