What is Strategy? This video covers why defining strategy is a difficult task, reviews traditional but inadequate definitions, synonyms, and the etymology of strategy. Finally, the video discusses a clear and actionable definition of strategy. ⬇️ You can pick up a copy of HBR’s On Strategy here: https://amzn.to/2FWwJBx — it’s a must-read for students of strategy. Timestamps: 0:25 - Intro 0:48 - Why a definition of strategy is important 1:34 - Bad strategy definitions 1:56 - Bad strategy synonyms 2:16 - Etymology of strategy (Greek to English) 3:18 - Business Literature (HBR & Michael Porter, 1996) 5:16 - My definition of strategy 5:30 - Strategy is a process, not just an outcome 5:42 - Strategy as a set of activities & alignment 6:08 - Definition of tactics 6:37 - Goal of strategy is to occupy a valuable position within a competitive landscape 7:30 - There is no “best” strategy, only the right strategy for your circumstances and goals 7:44 - Strategies are dynamic because competitive landscapes are dynamic & why copy-cat strategies usually fail Subscribe ➡️ http://bit.ly/SubscribeToStrategy Special thanks to Setuniman (http://bit.ly/2UiaTT2) for the killer opening music.