Subscribe for more content on building a business, income, and a life you love. The law of reciprocity just cost me $38 and I'm happy about it. In this video, I talk about my recent experience at a See's Candy store. The employee offered a free sample, prompting me to upgrade my order. She then gave me another free sample and asked if I wanted to "make it a box". Never underestimate the power of reciprocity in influencing customer behavior and increasing sales. #recriprocity #seescandy #lifelesson