How can climate services benefit people (customer value) and innovative approaches to providing climate services (business model innovation)? Business innovation is to enhance the creation and sustainability of customer value through clear business models that describe how companies produce, deliver, and capture value. The value proposition represents what customers appreciate in a product or service. The session delved into these two areas and gathered input from the community on the major trends. 0:00 Opening 3:34 Uncovering the values and benefits of climate service 40:47 Business innovation PDF Resource: https://t.ly/4qXpt - About the 2nd Climateurope2 Webstival – The event explored discussions on businesses and communities, with a primary focus on the transformation of Europe through climate services. Check our session list for more: https://www.youtube.com/playlist?list=PLSK4xxeGuLVv0V6uTVrwJ5F-r7XPlb591 - About Climateurope2 - Climateurope2, a Horizon Europe project, addresses the need for timely delivery and effective use of climate information and proposes standardisation procedures for future equitable and quality-assured climate services, useful for decision making in all sectors of society. Check out our website and social media for more information about the project: Website: https://climateurope2.eu/ LinkedIn: https://www.linkedin.com/company/climateurope2/ Twitter: https://twitter.com/climateurope2