Welcome Palash Soni, Co-Founder & CEO of Goldcast on this episode of 🔥 The Lantern 🔥 Goldcast is a video campaign platform for B2B marketers helping them create, amplify, and distribute video content. This growth stage startup works with brands like Zscaler, Drift, Workday and others to host events, webinars, podcasts. Goldcast then takes that content and turns it into short form clips, blogs, and all the other types of content across the customer buying journey to distribute and measure its impact. 🔍 What’s going on inside Goldcast this fall? 🔎 Goldcast is going through a repositioning exercise - redoing their website & sales decks - with a lot of excitement around this new startup chapter. Understanding the contours of the market and how it’s evolving - with AI and video coming front & center - helped to inform that the time is now for companies to take advantage of video as a medium. Marketers can leverage Goldcast to make video their natural language of communications instead of text. Goldcast sees themselves as being in the center of helping brands use video more effectively and at scale 🤔 What has Palash learned from building Goldcast? 🤔 Figure out what niche you are going after and how that is going to evolve. Understanding the market super deeply, its players, competitive landscape, history, and future which comes from talking to customers all day long. If you’re a founder or executive at a startup, you can judge your effectiveness by how much time you’re spending with customers 🤝 How can we help? 🤝 Palash & Goldcast love the Boston community! Entering a new phase of their GTM flow, anyone looking for new Sales & Marketing roles should check them out! And if you’re a Marketing leader who wants to level up the video content of your company and get yourself in the zeitgeist of your market, Goldcast & Palash are here to help! The Lantern is brought to you by MGMT Boston and Innovation Economy Banking at J.P. Morgan