Robinhood debuted its first Super Bowl ad on Sunday, but the focus was not on its current PR crisis surrounding GameStop's trading frenzy. Separetly, Reddit ran a five second advertisement inspired by WallStreetBets. It read at the end, "Powerful things happen when people rally around something they really care about." Ed Lee, corporate media reporter for the New York Times, joined "Squawk Box" on Monday to discuss. For access to live and exclusive video from CNBC subscribe to CNBC PRO: https://cnb.cx/2NGeIvi Reddit is running a five-second ad in a handful of markets, including New York, Los Angeles, Atlanta, Chicago, Dallas, San Francisco, Philadelphia, Boston and Washington D.C., the company told CNBC. “Big game spots are expensive, so we couldn’t buy a full one,” the company said in a blog post. “But we were inspired and decided to spend our entire marketing budget on 5 seconds of airtime. One thing we learned from our communities last week is that underdogs can accomplish just about anything when they come together around a common idea.” The commercial referred back to “Reddit Rebellion” that has dominated the headlines in recent weeks and spoke to the power of the online forum beyond that. Robinhood’s first Super Bowl ad features the message: “You don’t need to become an investor. You were born one.” The company said the ad for Sunday’s game is meant to highlight people of all backgrounds investing “time in themselves and in the people and things that they love,” whether it’s starting businesses or changing their hair color. The company worked with MediaMonks on the ad, which comes as the company is at the center of controversy after restricting trading on equities including GameStop. » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC Classic: https://cnb.cx/SubscribeCNBCclassic Turn to CNBC TV for the latest stock market news and analysis. From market futures to live price updates CNBC is the leader in business news worldwide. The News with Shepard Smith is CNBC’s daily news podcast providing deep, non-partisan coverage and perspective on the day’s most important stories. Available to listen by 8:30pm ET / 5:30pm PT daily beginning September 30: https://www.cnbc.com/2020/09/29/the-news-with-shepard-smith-podcast.html?__source=youtube%7Cshepsmith%7Cpodcast Connect with CNBC News Online Get the latest news: http://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC News on Twitter: https://cnb.cx/FollowCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC https://www.cnbc.com/select/best-credit-cards/ #CNBC #CNBCTV