Join us as we talk to Sara Lattanzio about improving your brand's LinkedIn presence and creating content that will resonate, helping you attract the right audience. We're going to discuss the following: ✅ How to choose the right content pillars ✅ How to leverage employee advocacy ✅ Top mistakes that brands do and you shouldn't ▶️ Key Moments: 00:00 - Introduction 02:55 - Best practices to build a content strategy for LinkedIn 05:53 - Content creation breakdown 07:41 - LinkedIn content pillars 12:12 - How to assess your content's performance on LinkedIn 17:50 - Who should create content - in-house team, freelancers, or agencies 19:47 - How to leverage a founder's LinkedIn account 22:04 - How to encourage employee advocacy 25:32 - How important is posting from a brand's or individual profile? 27:09 - How to find the content that leads to more followers 28:40 - Do's and don't of creating content on LinkedIn 31:38 - Ideal way to grow B2B brand LinkedIn followers 33:13 - What to use: initial comment on the post or hashtag for more reach 34:31 - Link in the comments vs. link in the post 36:46 - What are dark socials 39:13 - Creating a LinkedIn strategy when the audience is primarily on Youtube and Facebook 40:40 - How to handle the pressure of consistent posting and remain creative 42:28 - How to display more information on LinkedIn 43:52 - Format for B2B brands 46:05 - Wrap up 𝐀𝐛𝐨𝐮𝐭 𝐌𝐚𝐢𝐥𝐦𝐨𝐝𝐨 💌 ⚡🚀 Mailmodo enables higher email marketing conversions with its interactive AMP email functionality. With AMP emails, Mailmodo brings a landing page within the email, meaning subscribers can take action without leaving their email. It reduces friction which ultimately leads to more conversions. For example, subscribers can fill out a form, submit a survey, or register for an event via email. Explore more: www.mailmodo.com ✔️ 𝐒𝐢𝐠𝐧 𝐮𝐩 𝐟𝐨𝐫 𝐨𝐮𝐫 𝐧𝐞𝐰𝐬𝐥𝐞𝐭𝐭𝐞𝐫 - https://www.mailmodo.com/newsletter/ ✔️ Become an email expert in 90 minutes: https://www.mailmodo.com/courses/email-marketing-certification/ ✔️ Join our community: https://marketing-tribe.slack.com/join/shared_invite/zt-1fn53vac0-QvZB4BvbEu5L7AzzNCl9xQ#/shared-invite/email 🚀 𝐒𝐭𝐚𝐲 𝐭𝐮𝐧𝐞𝐝 𝐰𝐢𝐭𝐡 𝐌𝐚𝐢𝐥𝐦𝐨𝐝𝐨 𝐟𝐨𝐫 𝐦𝐨𝐫𝐞 𝐬𝐮𝐜𝐡 𝐯𝐢𝐝𝐞𝐨𝐬! ✔️ 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 - https://www.linkedin.com/company/mail... ✔️ 𝐓𝐰𝐢𝐭𝐭𝐞𝐫 - https://twitter.com/mailmodo/ ✔️ 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 - https://www.facebook.com/mailmodo/ ✔️ 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 - https://www.instagram.com/mailmodohq/ ✔️𝐏𝐢𝐧𝐭𝐞𝐫𝐞𝐬𝐭 - https://www.pinterest.com/mailmodo/