Here is the first episode in a 12 part series that could only be found on youtube until now! In this lecture, I discuss the context within which the theory I am delineating through this course emerge: that of the cold war. What is belief? Why is it so important to people? Why will they fight to protect it? I propose that belief unites a culture's expectations and desires with the actions of its people, and that the match between those two allows for cooperative action and maintains emotional stability. . ----- SUBCRIBE - https://goo.gl/U8GPpu Dr. Jordan B. Peterson's new book, Beyond Order: 12 More Rules for Life, is available for preorder now: https://amzn.to/3l16Hzk --- SUPPORT Dr. Jordan B. Peterson --- Donations: https://www.jordanbpeterson.com/donate Merchandise: https://jordanbpeterson.teespring.com --- LINKS --- Twitter: https://twitter.com/jordanbpeterson Facebook: https://www.facebook.com/drjordanpeterson Jordan B. Peterson - Professor of Psychology at UofT, Lecturer, YouTube Personality, Author of Maps of Meaning & 12 Rules for Life: An Antidote to Chaos This is a collection of interviews & lectures, some of which are recorded specifically for this podcast, and some that are from his university courses, public lectures, documentary interviews, and YouTube videos from his channel: Jordan Peterson Videos (https://www.youtube.com/user/JordanPetersonVideos). The podcast offers discussion and information concerning a variety of complex ideas: How moral & pragmatic values regulate emotion and motivation; Psychometric models such as the Big Five; The significance of hero mythology; The meaning of music, and the structure of the world as represented through religion and spiritual belief.