These are the promises of self-help. And they sound pretty good, right? They sound like who we want to be. Because we’ve become convinced that we are not healthy, not smart, not efficient, not confident. Not happy. This YouTube video was conducted on behalf of Brazil Potash Corp. (NYSE-American: GRO) and was funded by Outside The Box Capital Inc. after Backyard Media D/B/A Underknown was engaged by Outside The Box Capital Inc. to advertise for Brazil Potash Corp. (NYSE-American: GRO) For our full disclaimer, please visit: (https://bit.ly/3POC9CG) 00:00 The Dangerous Myth of Self-Improvement 02:49 Major pitfall: one-size-fits-all approach 05:04 The limitations of prepackaged solutions 10:39 How COVID-19 expanded self-help demand 14:14 Problems with self-help: unrealistic standards 17:26 Social media's role in self-improvement culture 20:35 How self-improvement can limit authenticity 24:02 Accessibility barriers and exclusivity 27:31 Research on negative effects of self-help 31:11 Embracing individuality over conformity Support: https://www.patreon.com/ApertureYT Shop: https://bit.ly/ApertureMerch Subscribe: https://bit.ly/SubscribeToAperture Discord: https://discord.gg/nDDVGv2MHp Questions or concerns? https://underknown.com/contact/ Interested in sponsoring Aperture? contact@underknown.com