Creativity is the essence of advertising. Creative innovation in advertisements is manifested by artwork designs, message communication, use of colour, pictorial effects etc. Advertising is not an entertainment or an art form, but as a medium of Information. At RD, what we believe is studying the product or service and the more we know about, the more likely to come up with a big idea for selling it. We at R D Advertising strive to maintain creative excellence with skilled and qualified copywriters, designers, proof readers and translators. An artwork developed, small or big passes through several executive tables for possible suggestions and modifications. Once we are satisfied with the creative design, then it is presented before the sponsor for feedback.