For centuries, the ancient city of Kannauj has been famous for producing “liquid gold”. In tiny bottles, they manage to trap petrichor, the smell of the earth after rains, white jasmine, camphor and other scents using time-tested distillation methods. What started with making luxurious blends for royalty, now lives on as a traditional craft, in the “perfume capital” of India. Nothing quite spells grandeur, than a whiff of “ittr” that has tantalised the olfactory senses for years. #Kannauj #CityOfAttar #PerfumeCapitalOfIndia Click here to subscribe PULSE: https://www.youtube.com/channel/UCEsQQZ6Nqk0h8i-qu69bVxg?sub_confirmation=1 About Channel: Pulse a truly digital-led media entity where production of content is channelled via digital rather than the traditional way, making it technology-ready and future-proof. Pulse offers a wide range of latest news across politics, celebrity gossip, lifestyle, technology, business, sports, motors and entertainment.

kannuaj ittar traditionkannauj ittrworld famous ittrkannuaj ittr manufacturingperfume capital of citycity of ittrperfume cityattar perfumeindias perfume cityperfume storeittar cityperfume city of indiacity of kannaujkannauj ki ittrkannuaj and the story of attarstory of attar manufacturing in kannaujattar manufacturing in kannaujattar making in kannaujattar perfumesittr perfumes in kannuaujkannauj perfumeskannauj ittr perfumespulse