Elkington's Triple Bottom Line model encourages businesses to take a broader approach to business performance. It suggests that there are three key areas of performance: profit, planet and people. #alevelbusiness #businessrevision #aqabusiness #tutor2ubusiness #alevels #edexcelbusiness #businessalevel VIDEO CHAPTERS 00:00 Introduction 00:14 People Planet Profit 00:37 John Elkington 00:53 Traditional bottom line 01:55 More detail on people, planet & profit 03:12 Benefits of triple bottom line 03:40 Drawbacks & criticisms