Want to position yourself as a thought leader on LinkedIn? In this episode of Beyond the Dream Board, Viveka von Rosen walks you through easy but powerful updates you can make today to your LinkedIn profile to build authority, increase visibility, and align with your personal brand. You’ll learn: ✅ How to customize your LinkedIn URL ✅ Why your profile photo and banner image matter ✅ How to write a headline that gets attention and drives action ✅ How to use the About section to tell your story and sell your value ✅ The secret to using verification and link customization to boost credibility Whether you're a female exec pivoting into entrepreneurship or a pro ready to step into thought leadership, this video breaks down LinkedIn updates that matter right now. Timestamps: 00:01 – Intro: Why LinkedIn still matters in 2025 00:30 – How to customize your LinkedIn public URL 00:59 – Optimizing your banner image for mobile + branding tips 01:35 – Profile photo psychology: where you're looking matters 02:01 – How to get verified with Clear (no paid account needed) 02:15 – How to write a 220-character headline that converts 02:49 – Adding a custom call-to-action link to your profile 03:51 – Expanding your About section to 2,600 characters 04:25 – Using AI to refine your messaging 04:40 – Final tips: Make your profile a buyer-centric resource 🎯 Don’t treat LinkedIn like a resume—it’s your business landing page. Let’s make it work for you. 🔔 Subscribe for next week’s platform deep dive to keep your brand visible and thriving. #LinkedInTips #PersonalBranding #LinkedInProfile #VivekaVonRosen #ThoughtLeadership #BeyondTheDreamBoard #LinkedInMarketing #EntrepreneurBranding #FemaleFounders #SocialSelling