In recent years, technology has shaken up traditional business: from apps to AI, the disruptions are transforming industries. Innovative businesses are harnessing technology to stay ahead of the competition and lead the way into the digital future. Andrew McAfee, Faculty Director in the Digital Business Strategy: Harnessing Our Digital Future online short course from the MIT Sloan School of Management, shares an example of how to utilize a crowdsourcing strategy. A principal research scientist at MIT and co-director of the MIT Initiative on the Digital Economy, McAfee’s work focuses on how digital technologies are changing business, the economy, and society. In this video, he discusses the possibility of using the crowd to address a business problem; in this instance, how a research team crowdfunded knowledge to better understand the world of disease. “If you can get [the crowd] excited about your opportunity, problem or challenge, you’ll get a solution that’s better than anything the core has been able to come up with,” he says. Are you looking to use disruptive technologies to transform traditional business models? The Digital Business Strategy program guides you through ways to harmonize tradition and technology, uncovering ways to relate these principles to your organization with innovative business strategies. Six weeks, entirely online. View course: https://www.getsmarter.com/products/mit-sloan-digital-business-strategy-harnessing-our-digital-future-online-short-course?utm_source=organic_social&utm_medium=youtube&utm_campaign=content_pieces&focused=true Drive digital transformation in your business with MIT Sloan: https://executive-education-online.mit.edu/presentations/index/mit-strategy/ 0:00 Utilizing a crowdsourcing strategy 2:10 The impact of crowdsourcing 3:19 Key takeaways _____ GetSmarter™ is a brand of 2U, Inc., the parent company of edX. GetSmarter helps working professionals gain verifiable skills from leading global universities to thrive in an ever-changing work environment. https://www.getsmarter.com/