Descriptive Transcript Description BRAVIA XR logo. Music plays. Subtitle Real-life color and contrast, bright 4K pictures Description BRAVIA XR X90K in a sophisticated living room. Thin, simple stand. Subtitle X90K Description SONY XR chip image on black background, XR Picture and XR Sound logos. Subtitle Next generation picture and sound with Cognitive Intelligence Description The XR Picture logo remains, and XR Color, XR Contrast, XR Clarity, and XR Motion logos appear. Logo XR Color Subtitle A wide color spectrum for real-world shades and hues Logo XR Triluminos Pro Description Colorful flowers. Red-blue-green waveforms show color saturation. As waveforms grow, flowers become more vivid. Logo XR Contrast Subtitle Enjoy more depth with deep blacks and extra brightness Logo Full Array LED / XR Contrast Booster 10 Description Video of aurora. Screen splits. One screen shows black and white dots representing LEDs, creating contrast in the aurora video. XR Contrast adjusts contrast, making night sky a deeper black and aurora lights more vivid. Logo XR Clarity Subtitle Recreating lost texture, all your content upscaled to 4K Logo XR 4K Upscaling Description Video of an eagle. A white line traces the eagle’s outline, and image is shown crisply. Logo XR Motion Subtitle Intelligent motion processing for fast-moving, blur-free scenes Logo XR Motion Clarity Description A kite surfer slides into colored balls. As the video’s frame rate is increased, the video is played smoothly without blur. Description SONY XR chip image on black background, XR Picture and XR Sound logos. The XR Sound logo remains, and the XR Sound Position and XR Surround logos appear. Logo XR Sound Position Subtitle Powerful sound from the screen, matches picture precisely Logo Acoustic Multi Audio Description Video of violin performance. Sound emitted from violin strings jumps out of screen. Logo XR Surround Subtitle All your entertainment upscaled to 3D surround sound Logo 3D Surround Upscaling Description Man sits on sofa, watching TV. Sound of violin performance jumps out from left and right to reach the man. A white hemispherical space engulfs the man. Subtitle Step up to even better viewing, optimized with BRAVIA CAM Description Ambient Optimization PRO logo under the subtitle. Disclaimer This feature will be available via a future firmware update. Subtitle Discover new ways to enjoy TV with BRAVIA CAM Logo BRAVIA CAM, CES Award 2022 Description BRAVIA CAM shaped like a black cuboid is attached at upper center of TV. Disclaimer BRAVIA CAM CMU-BC1 sold separately. / BRAVIA CAM CMU-BC1 availability varies by region. Subtitle Every picture, optimized to your position and room Logo Ambient Optimization PRO Description Man sitting on sofa, watching TV. Yellow liquid and bubbles. There is a brightness adjustment bar. When man's sitting position changes, the brightness changes accordingly. When close to the TV, brightness lowers, becoming darker to avoid being too bright. Subtitle The ideal sound experience from anywhere Description Rock band playing. Sound jumps from screen toward man sitting on sofa. There is an L and R adjustment bar. When man moves from left to right, adjustment bar moves from L to R, and sound emits toward his position. Subtitle Hear voices clearly, no matter where you are Description A couple talking in movie theater. When a man watching TV is near the TV, volume is reduced, and sound emits as a small circle. When far away, volume increases, and sound emits as a large circle to reach him. Logo BRAVIA XR Subtitle X90K Description Beautiful display of BRAVIA XR X90K. Disclaimer The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given. Description Movie ends with Sony’s logo.