In 1997 fruits magazine was founded, by former computer programmer turned photographer Shoici Aoki. These magazines were super influential in promoting and influencing ‘Harajuku style’ I luckily managed to scoop up a couple copies, one from 1998 and the other from the early 2000’s. I found it pretty interesting scouring through the pages and seeing how people were dressing in that area, in those times #harajukufashion #japanesefashion #harajukustyle